mediatop creating a personal account for setting up advertising on Digital TV
Quote: "The main idea of the project was to make the opportunities for a wide advertising campaign available not only to large business communities but to ordinary entrepreneurs with whom we contact every day".
For example, owners of a butcher shop around the corner, a bicycle repair shop, a pastry shop next to their house or a flower stand at the nearest bus stop.
Thus, we included a small business in the target audience, which eventually got the opportunity to advertise with technological means, without applying "superpowers" to this.
We have set ourselves the task of providing users with the opportunity and convenience to choose:
So, we do not fire on sparrows from a cannon a business must imagine a portrait of a consumer and build an advertising broadcast for it. But the majority have neither the time nor the appropriate staff for this.
For ease of navigation and speed of creating advertising projects, the following metrics are implemented in the personal account:
The flexible policy of advertising campaigns, customization of the audience, and broadcast - everything happens in one personal account.
The customer, having entered the platform, without special training, can choose from the proposed parameters the target audience of consumers of the product that he is going to advertise. He can set the geolocation where he is going to advertise, determine the broadcast parameters: frequency, quantity, and time of display.
The client could independently at any time view extended reporting on how his advertising campaign is proceeding. The report parameters include, for example:
The statistics block provides the function of uploading reports and the choice of the way of information visualization. You can download the information to your computer in an Excel spreadsheet format and use it in other reports and business strategies.
You can always track your balance, top it up on time and view information about expenses by setting the required period.
The creation of an advertising campaign in your Media Top account takes less than 5 minutes in 3 intuitive steps. The main parameters are templated - they will not need to be re-entered and described every time.
Once you have made an advertisement, you can use it later as a basis. This will make the creation of new projects even faster.
As usual, the interface is responsive and displayed correctly on the tablet and monitor.
Now, at the very moment, while you are reading this material, advertising launched from the MediaTop platform is being broadcast on 2,500 digital screens in Moscow - 1,240,000 ad impressions per day. The project is working successfully and has proven its wort